(San Diego, CA) - DEKLINE, the latest brand launched by Tum Yeto, Inc., is proud to announce the team that is forging a "new class of society": Ben Gilley, Patrick Melcher, Cyril Mountain and Gareth Stehr.
Ben Gilley (age 25) is a real southern crazy, and originally hails from Birmingham, Alabama. Gilley now creates his place in San Diego, California, where his talent on a skateboard is taking the industry to a new level. Gilley's draw to join the DEKLINE movement was the fact that it was grassroots and gave him the chance to be a part of something strong from the beginning. With no fear of big rails, gaps, and just about anything else for that matter, he feels "It's better to have it and not need it, than need it and not have it."
Patrick Melcher (age 25) recently set up permanent residence in Hollywood, California, half a continent away from his blood brothers in Chicago. Melcher is a refreshing necessity for today's skateboard scene, with an original and unique way of finding new spots, and making them happen. Melcher came to DEKLINE with ideas about the brand that were right in line with the basic DEKLINE formula, "Make it different, something fucking different and original that I can roll with my program and not have to change it all up when I go skate. Smash it up! DEKLINE!"
Gareth Stehr (age 20) scraped up what dough he could last year and said "I love you Auckland, New Zealand, but I'm goin' to California." Since landing in San Diego, Gareth has been blowing doors off the skate scene. Finding him self smack in the middle of DEKLINE's early stages, Stehr was so stoked on the overall brand identity concept, and that his ideas were appreciated by the rest of the creative team, he was soon a member of the DEKLINE family. "That's right, boys! Get busy livin' or get busy dyin'!"
Lance "Cyril" Mountain (age 18), formally known as "Lance Jr.," now spreads his original creative style through Long Beach by day and Santa Ana by night. His interest in design, and his constant fight for individuality, whether in his music or skating, his personal credo of "Lead yourself, follow no one," made Cyril and DEKLINE an obvious fit.
These four riders bring more to the table than just raw skateboard talent: design creativity, great attitudes, and a strong interest in doing their part to make the brand successful, a rarity in skateboarding these days. The DEKLINE team will grow slowly and selectively, building on the interests of this core group. Future members of DEKLINE's new class of society will include musicians and icons from other lifestyle cultures, following the original brand strategy to work with people who believe "Conformity is out!" and choose their own individuality instead.
DEKLINE combines the latest in technology with classic design elements. The complete Spring 2004 line of footwear, apparel and accessories will be released in September 2003 at ASR San Diego. A limited line of branded soft goods will also be available throughout the Summer and Back to School 2003 seasons. DEKLINE is the most recent addition to the Tum Yeto, Inc family of brands, which has produced industry leaders in performance, quality and reliability since 1990. In addition to having one of the most intense programs for team riders and marketing, Tum Yeto is a full line manufacturer, nationwide distributor, wholesaler and exporter of high-end professional skateboarding products including hard and soft goods. The company is run by skateboarders, for skateboarders, and has experienced over ten years of continued growth.